Question

Looking through some recent magazines and select three advertisements that involve gender. in each case, provide analysis of how gender is used in the ad.

Answer 1

The Three advertisements that I am mentioning are

1) Axe body spray

2) Set Wet hair gel

3) Dove

1) Axe body spray: In this advertisements mostly men are used where they will ad perfume to their body and the women will get attracted to them. In this ad women are showed in objectifying manner mostly as sex symbols where but we can see that these ad are done mostly for men to get attracted for customers to buy more of these products which will make them beleive that the spray will attract female

2) Set Wet hair gel: In this ad mostly men are used as women always have long hair where using this gel they cannot try different types of hair styles as they are already having long hairs. Men are uaed in these ad to show that using this Gel they can take different different hair styles which are more stylish and the gel is also of low cost.In this ad men are used as the style icons as they look stylish in each different hair styles

3) Dove body soap: In this ad mostly women or children are used. YThe main purpose of using women in this ad is that they have very fair skin thus using this sopa will be their skin brighter which will have a more attractive colour.Thus for the purpose showing the body fairness they use Women