Question

the Viability analysis McDonald's in Indian is the international expansion to the targeted market possible?

Answer 1

VISIBILITY ANALYSIS MCDONALD IN INDIA

McDonald key success is its business tagline "Think Globally, act local"

McDonald corporation is most successful international restorant chain around the world . they used effective management strategies to expand globally and to enter new market and gain share of international market McDonald creates both customerand brand loyalty for there product and services.

viability analysis mcdonald in india is its globalization and international strategies test to target market to penetrate proudct. for globalization and internationalization McDonald was develop marketing strategies. while at the same time customzing them for different region in accordance to the cultural and national variations in order to serve specific target market

The company conduct heavy research in region where it desire to open location based upon few elements including

• political
• Economical
• social
• technological
• cultural
• legal
• environmental

India is one of the toughest market to enter for foreign business the reason behind such a hardship is solely based on the inden goverment seeking to protect its domestic business and employment for its citizen and mcdonad did such PESTLE analysis in high focused

the globalization element incorporated by the company the success strategy includes

• emphasis on local management
• political sensitive activity
• employment opportunity
• environment friendliness
• corporate citizenship
• pricing