the reasons of PepsiCo expansion in the international market.

Expert Solution

Reasons of PepsiCo expansion in International market

1.It has strategic plan to expand pepsi business worldwide with its wide variety of product lines particularly macro snacks with beverages in the beginning of business.

2.The purpose of the company is to develop strong logistics in order to reach its global consumers and make its all brands available.

3.The Top marketers of Pespi company researched on the global market position to identify the perception of the consumers to meet the present and future demand of the local consumers.

4.One of the main objective of pepsi brand is to offer the best quality products at the lowest possible market price to increase sales along with market share thatswhy it uses inexpensive and recyclable plastic bottles in production & manufacturing as the purchasing power of the consumer in the Middle East and other Asian countries are not very much high.

5.Heavy investment on Marketing of Product with celebraties of different countries as well as hollywood & bollywood promotion created company's brand value in international market.

Rahul Sunny answered 1 year ago

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