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In: Operations Management

Feasibility analysis - is it possible for Indian McDonald's to expand internationally into the target market?

Feasibility analysis - is it possible for Indian McDonald's to expand internationally into the target market?

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Expert Solution

Feasibility analysis- An analysis made on the basis of estimated cost, technical support, & profit margin etc.,

Yes, it is possible for Indian McDonald's to expand internationally into the target market.

McDonald's India's SWOT analysis that is strength & weakness are internal factors which gives opportunities to build up, to grow the business at global economy. Opportunities & threats are external factors every decisions made by organization will give result to work on.

McDonald's update SWOT analysis regularly to overcome the international level of market.

McDonald's maintain the following steps over international business

standard quality, reputation, innovation over products and services, meet competition globally, rules and regulations, differentiation products,cultural impact on business.

Conclusion:-Based on the overall SWOT analysis, marketing strategies,marketing mix techniques to reach the target market at international level. Maintaining the constant work on products techniques gives the good result.


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