Explain how Lazada and Shopee use the service dominant approach to marketing. Answer please be longer,...

Explain how Lazada and Shopee use the service dominant approach to marketing. Answer please be longer, 5 to 6 paragraph. If can please give me reference in chicago style

Expert Solution

The service-dominant approach benefits the marketers by combining he product, price and service together to create a customer-centric offering This method is quite helpful for the marketers as this helps them to create the value-added products and services to the company.

Lazada and Shopee both use this service-dominant approach by facilitating the extant price and products through their app which are sought by the customers. Any customer visit to any store to look for the right product at the right price. This method was also adopted by Lazada and Shopee

Both Lazada and Shopee facilitate the long list of assortment to the customers so that the customers can find the product that they are looking for. Both of these focusing on having the right level of product, service, customer experience, and offerings precisely.

Both of these companies have a close association with their suppliers in order to find out the right pricing level and strategy so that they can facilitate the customers the different products at the price which they are looking for. The focus always remains on hyper-localization

Both the companies mainly focus on meeting the local demand of the customers and thus they have a more local approach despite operating in many countries of South-East Asia. This really helped the company to develop a strong brand association and connectivity with the customers.

keosha answered 1 month ago

Q1 Explain how Lazada and Shopee use the service dominant approach to marketing.

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