Question

Answer the following parts by describing how the different retailers could use the area listed to enhance the store’s image and atmosphere. a. Drugstore’s entrance b. Music Store’s windows c. Restaurant’s cash wrap

Answer 1

1. Drugstore entrance: Drugstore entrance could be made more lively and banners and placards could be put at the entrance which would make the customers aware of the products offered and also discounts on various products could be flashed there so that the customers are attracted towards the drugstore.

2. Music store's windows: Music store's windows could be decorated with the posters of popular bands or music albums. Also songs could be written there and graffiti could be made about any special musical events or songs. This could attract music lovers and would want to spend more time inside the store due to the ambiance of the store.

3. Restaurant's cash wrap: Photos of different cuisines could be put inside the restaurant's cash wrap and different delicacies could be highlighted, especially the restaurant's favourite dishes that could attract the foodies to the restaurant and spend more time there eating with friends and families.