Question

What are the Risk associated with gaining competitive advantages by Corus hotels?

600 words. No plagiarism plz

Answer 1

Corus edifice competitive advantage strategy-

1- determine the competition’s blessings to tailor your own
Knowing the particular blessings the competition leverages permits you to make your own stand-out options and services. Mirroring your competitors’ ways won’t win the battle, however awareness of their specialised niches and distinctive vulnerabilities will facilitate guide your ways. Highlight your distance to the beach and stellar ocean views if they outdo the part obscured views of competitors. If your indoor pool can’t match the themed top side pool not far away, realize another outstanding feature to decision go in promos.

2- produce authentic relationships through guest feedback
It’s dearer to draw in new business than to cultivate relationships with returning teams. taking note of guest feedback offers valuable insight into what you’re doing right—and wherever to boost. interact with planners via social media and travel web site reviews to make relationships and increase whole loyalty.

3- create ‘value added’ significant
Well-implemented perks and extras area unit a entryway to competitive advantage, as long as they're tailored to your audience and property. whereas ‘free’ are often a powerful point, the word could devalue the service for a few audiences. Value-conscious traveling sports groups can appreciate free breakfast, whereas company retreat executives could like luxury add-on excursions or experiences, like a distillery tour with dinner and a tasting flight.

4- contour Direct Booking
In this age of instant association, planners worth a fast and simple booking expertise. OTAs and travel booking services lure guests with convenience and guarantees of low costs, however guests United Nations agency book directly area unit twelve.5 p.c additional profitable for hotels. Leverage direct booking with value incentives, upgrades, and value-added perks—and guarantee a convenient, simple, and mobile-friendly method. certify the booking possibility is straightforward to identify, efficient, and no over a couple of steps from begin to end.

5- Modernize: keep ahead with advanced solutions
Staying on high of innovative technology will create all the distinction. associate noncurrent web site won’t earn a similar trust as a web site with a contemporary look Likewise, antediluvian ways inside your property area unit possible to show guests off. enable on-line check-in/check-out for value-added convenience. Ditch the area key: give an alternate with a mobile app or RFID card that unlocks the door supported proximity. Upgrade business centers to advanced, snug co-working areas which will attractiveness to traveling professionals and native remote employees alike. Locals United Nations agency use this versatile area near to home could like the name whereas traveling, particularly if a loyalty program is out there.

6- . Build haunting whole experiences across the portfolio
Garner attention and buzz with parts (on-site and off-site) that provide guests a singular expertise. From straightforward touches to extraordinary gestures, facilitate your whole stand go in this world of ‘copy and paste’ cluster business. Go on top of associated on the far side to supply an haunting expertise, guaranteeing offerings apply across the portfolio to ascertain whole consistency guests will figure.

7- contour access and polish interactions
Prime locations area unit associate simple draw: Proximity to the aerodrome or a central position in an exceedingly active neighborhood will earn a competitive advantage as a result of your property is front and center. however whether or not your edifice is within the thick of it or additional abroad, certify you facilitate your guests get around with ease. Groups, above all, don’t wish to grapple with difficult supplying to transportation hubs, or to achieve native restaurants and amusement. Ensure space maps area unit straightforward to search out within the lobby and guest rooms. provide regular van service to and from native feeding and looking districts. provide a quick and efficient valet service, therefore guests ne'er feel stranded. A welcome email with travel info, native attractions, and transportation links will go a protracted manner towards creating guests feel welcome.