Question

services are uniquely different from products in a number of ways. Based on the unique characteristics/differences of services, discuss whether or not the traditional marketing mix (4Ps) is entirely applicable to the marketing of services. Explain the implications of the “people” aspects of the extended marketing mix for non-profit organisations, such as a local or regional charity or museum 600 words

Answer 1

Service

American Marketing Association defines service as " Activities,benefits and satisfaction which are offered for sale or are provided in connection with the sale of goods".

Nature and Characterstics of Service

• Inseparable
• Intangible
• Perishable
• No ownership
• Heterogeneity

The traditional marketing mix (4Ps)

1. Product

There is no physical form for product offered in service marketing. A service can be experienced but not tangible

2.   Price

It depends on the quality of service offered.

3.   Place

Place in the case of a service depends on the nature of service provided. place must convenient for the customer.

4. Promotion

It plays a significant role in service marketing. promotion is highly essential to present the rang of service offered by the service providers to the clients.

5. People

They are the important elements of service marketing mix. people belonging to a service providing firm define the nature and quality of the service offered by the firm.

6. Process

It describes the way in which the service are delivered to the clients.

7. Physical Evidence

It refers to the nature of the environment in which service is delivered. to give a better satisfaction, tagiblel elements are also delivered with service. (These are the 7Ps in service market )

Dr. Sreedhar P. Nair, Dr. Deepa Mathew( 2019)Marketing Management.Prakash Publication

Charitable Organisations

A Charitable organization or charity is a non profit organization whose primary objective are philanthropy and social well being. the legal definition of a charitable organization varies between and in some instance regions of the country.

https://en.m.wikipedia.org/wiki/charitable-organization

People

People are the important element of any service or experience. service tend to be produce and consumed at the same moment, and aspect of the customer experience are altered to meet the individual needs of the person consuming it. most of us can think of a situation where the personal service offered by individuals has madeor tainted a tour, vacation or restaurant meal. people have an important role in service delivery, they are relied upon to deliver and maintain transactional marketing and people plays an important part in customer relationship.

Charitable organisation's are servers clients. they provide maximum service to the people or society. we can access the quality of the service only through the people.if the people or society are satisfied, they are moving good.every organizational services, People is very important factor.

https://en.m.wikipedia.org/wiki/chariable-organization

People - marketing mix,https://www.marketingteacher.com/people-marketing-mix