Question

When a firm is entering a foreign market, what is the primary benefit of using private brands?

Group of answer choices

a. Market penetration can be faster and at a lower overall cost.

b. Market penetration can be faster although at a higher overall cost.

c. The cost to protect the private brand is lower, and the protection is stronger.

d. The cost to protect the private brand is higher, but the protection is stronger.

One disadvantage of global brands is that ...

Group of answer choices

a. this generally lends itself only to industrial products.

b. acquisition of local brands will become increasingly more difficult as the global brand grows in dominance.

c. the brand can be seen as a metaphor for the policies of the home-country government, attracting protests against the brand.

d. it also means consistent pricing, which can be difficult to implement globally.

As international marketers develop their marketing communications, they must be aware of which international business environmental issues and constraints?

Group of answer choices

a. Primarily agency availability because all foreign marketing communications begin with agency assistance

b. Language differences, governmental controls, and agency availability

c. Primarily language differences and local tastes and attitudes

d. Cultural differences, governmental controls, economic differences, and agency availability

What is the impact of a firm’s marketing mix on its international promotional strategy?

Group of answer choices

a. The marketing mix can have an important impact on the success of the international promotional strategy but the impact of each element in the mix will vary by country. Due to these differences the decisions for each part of the marketing mix could vary from country to country.

b. The most important impact is on pricing because consumer ability to purchase varies tremendously from country to country. Though this still supports a global promotional strategy, the pricing strategy will vary while other elements can remain global.

c. Generally the marketing mix plays a limited role compared to other aspects of the promotional strategy such as advertising and public relations. With its relatively low impact, a firm is generally able to have a global promotional strategy.

d. The marketing mix does have an important impact on the success of the international promotional strategy but due to globalization of consumer demands, the impact generally is the same from country to country, which supports a global promotional strategy.

What is the primary challenge in taking a firm's domestic supply chain management into foreign markets?

Group of answer choices

a. Dealing with the significant differences in the global business environment including cultural, political, legal, and financial.

b. Mostly technology issues. Global supply chain IT solutions are expensive and not available in all countries.

c. Cost containment. International freight costs are considerably higher than domestic.

d. Government regulations because these legal differences have tremendous impact on the supply chain.

Answer 1

When a firm is entering a foreign market, what is the primary benefit of using private brands?

a. Market penetration can be faster and at a lower overall cost.

One disadvantage of global brands is that ..

c. the brand can be seen as a metaphor for the policies of the home-country government, attracting protests against the brand.

As international marketers develop their marketing communications, they must be aware of which international business environmental issues and constraints?

b. Language differences, governmental controls, and agency availability

What is the impact of a firm’s marketing mix on its international promotional strategy?

Group of answer choices

a. The marketing mix can have an important impact on the success of the international promotional strategy but the impact of each element in the mix will vary by country. Due to these differences the decisions for each part of the marketing mix could vary from country to country.

What is the primary challenge in taking a firm's domestic supply chain management into foreign markets?

a. Dealing with the significant differences in the global business environment including cultural, political, legal, and financial.

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