Question

What is international strategy? Why is international strategy is important.

Answer 1

The way of doing business has changed a lot from what it was few years back and today organisations actually experience huge competition in the industry both in terms of quality and quantity as well. Therefore, in order to sustain in the industry, business organizations cannot restrict their operations to a certain geographical region, instead they need to prosper and strive to achieve better in the industry and therefore they need to go international and that is possible only when they have a strategy for the same. Doing business in the international market may seem simple but the challenges are huge because the competitors are stronger and organisations need to have a competitive advantage that will help them sustain in such an industry.

If the organization posses an effective strategy, it will help them as they can plan accordingly their approach and the way that will help them in the overall process as well.