Your sales or revenue forecast will be an important and key element for any business plan....

Your sales or revenue forecast will be an important and key element for any business plan. If you were to forecast the sales for Year 1 through Year 3 what would be the variables you would need to consider and where might you go to research and obtain the data on which to base your forecast?

Expert Solution

Answer: Sales and revenue forecasting is based on a number of variables that forms the basis to make such predictions. For 1-3 years forecast which is a short to medium term forecast I will consider the following variables

1. Past sales/revenue figures (if available): These can be obtained from the past company records

2. Projected growth in the industry during this period: This can be obtained from industry reports

3. Goals and objectives of the business plan: From the business plan itself

4. Projected economic growth during this period: Government projections and reports from various financial institutions

5. Consumer sentiment: Consumer sentiment index/industry/economic reports

6. Expected rise/fall in disposable income of the consumers: industry/economic reports

7. Credit policy: Government documents

8. Company’s internal factors like resources, existing customer base and so on: Internal analysis of the company and past document

A sales/revenue forecast is a technical document and the above mentioned variables have to be considered by applying forecasting tools and expertise

keosha answered 2 months ago

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