Question

Debate the advantages and disadvantages of quantitative and qualitative research based on your research experiences.

Answer 1

Quantitative research advantages

1)Quantitative research depends on data for analysis and conclusion.

2)Scientific and statistical techniques used for research.

3)Quantitative research focuses on facts and figures rather than conjectures.

4)Different research methods can be used to confirm conclusions.

Disadvantages

1) Sample size- It is difficult to estimate the correct sample size for research.

2)Biases- There may be many biases in the data such as gender bias, demographics, confirmation bias etc. If data is corrupted, then conclusions can also be wrong.

3)Quantitative data discards traditional knowledge and experience.

Qualitative research advantages

1)Qualitative research data has a lesser bias than quantitative research.

2)Qualitative research focuses more on decision-making factors rather than data. It considers behavioural factors.

3)There is no strict guidelines for these types of research.

4)It us less costly to do qualitative research.

Disadvantages

1)Research is dependent on experience and insights rather than data. This can be subjective.

2)Since data is missing, there is nor graphical and statistical analysis and representation.

3)The research can be influenced by opinion-makers and experts.