Question

"You work for a digital marketing company that has been approached by a leading company (identify company and sector -Hospitality) in South Africa. The company wants to improve its social media and digital marketing strategy they are using, how the position and strategies limit their current capabilities, the options available to them. Identify key factors that would help that company to develop their strategy and write a report for their Board of Executives. Identify their current position and strategies and the main recommendations for an enhanced social and digital marketing strategy.”

Report: Guide framework to your report

A report differs from an essay in that the Executive Summary is the introduction and conclusion in one.

|-------- Why something was done and why it is important

|-------- Purpose of the report (problem solving, feasibility, etc.).

|-------- Main findings and important recommendations.

The introduction and conclusion mentioned in the discussion section below are equivalent to the first and last stages of the main body of the essay.

Discussion Identify problem, position, possibilities, proposal Introduction

|-------- Background to the problem in detail. Review of pertinent issues from the literature. Proof and

|-------- Analysis of target situation and development other related factors. How many of claims sections are needed to interpret the situation? Conclusion &

|-------- What does this mean in light of recommendations review, corporate &/or industry concerns, public reaction, etc. What needs to be done?

Appendices Information (charts, statistics, and diagrams) that are too long for including in the discussion. Useful to present, but not directly relevant to the argument. Avoid using more than 2 or 3 pages of appendices if possible (NOTE: they are no part of the word count).

In an essay, theory & research interprets and informs practice, whereas in a report, practice primarily reflects and informs theory

Answer 1

I am working in a digital marketing Company who wants to improve their social media marketing policies and digital marketing strategies. For doing we have to choose the right channel to figure out our strategy. A suitable strategy can help my organisation to tackle the problem of digital marketing strategies .Following are the step by step social media marketing strategies which would help us to identify Our goals, attract our audience towards us, and optimise our result:

1. Always set a meaningful goal which make sense to your business : First thing we have to figure out that what we want the social media.
2. Make a deep search on the audience whom you want to target: We have to monitor. The audience home we want to take it. For example if if we are making an advertisement on social media about biscuits So we have to target kids,Who love biscuits and we will take their feedback that what things attract them to buy a   particular Biscuit after seeing their advertisement.
3. Generate lead and sales: customers don't come onlineor offline stores to follow social purchase by accident .We have to attract customers towards us by showing them our new product and promos. Which must be very attractive.
4. Always know about your competitors.
5. Always create creative and attractive contents which attract more and more customers.
6. Customer should always be the top priority.
7. Discuss your strategy with your team members.
8. Analyse your strategy before applying it.
9. Response to customers feedback as soon as possible.
10. Communicate goals, challenges. And win all the challenges with the support of your team members.