Question

Take on the role of a service marketing consultant to the Alabama Tourism Department with a further focus on developing and marketing an existing but modified tourist place in Auburn or Tuskegee. Please consider the following issues in relation to the development and marketing of this tourist attraction.

A. For the recommended location and your selected place in Auburn or Tuskegee, discuss how the market for your services within the place can be segmented, and from these segments recommend the target market(s) of your servicesAlso discuss what different services currently available and how you can improve them. Please also justify why you are suggesting these extended services. (10 Points)

B. Develop service marketing strategies for this modified and expanded services of this tourist attraction and for your previously identified recommended target market(s) by answering the following questions. (50 Points - 5 Points for each question)

1. Explain the service innovation and development Process for this tourist attraction. 2. Do you need to modify the services in any way for the different target markets for an example for local or national tourists?

3. How would you position the services included in the tourist attraction and for your target market? What are the community-of-origin attitudes likely to be for your services?

4. How would you locate the offered services within the area? What marketing channel systems and physical distribution issues need to be considered ? Why?

5. What physical evidence to be considered for this tourist attraction to generate maximum amount of traffic locally and nationally

6. How would you use the service marketing triangle to maximising profit as well as enhancing tourists satisfaction?

7. How do you think tourists may contribute to the service quality and satisfaction of this tourist attraction ?

8. Do you have any issues pertaining to capacity of this tourist attraction? What strategies would you use in order to face such situations?

9. What are your pricing objectives, strategies and what environmental influences are there on your pricing decisions for these services (existing and extended )?

10. would you promote this place and the services that you would like to offer ? What promotion mix tools , media and communication messages would you use ?

Answer 1

According to me as a service advertising advisor,

I would suggest the spot for extension in light of the fact that their should be an arrangement for natural classes, eco-accommodating social get-togethers and a lobby for school instruction visits on supportability.

The market for the services can be divided by

- Selecting top 5 schools of the city

- Asking the school to choose top 10 understudies in each school

- Arranging a persuasive talk on nature and reasonable living.

- Giving the understudies goes for chatting with family.

The objective market would be understudies (schools and universities), occasion organizations (for directing eco-accommodating social events). The age gatherings to target would be 8-27, 28-50.

1-The service advancement is showcase The Tuskegee Nature Hub as a feasible and eco-accommodating spot that additionally obliges social get-togethers in addition to an instructive focus.

2-The current services certainly should be altered for local people. When it accumulates some eye balls, the national sightseers' consideration would then be able to be caught.

3-Sustainable living is a way of life that would diminish the wastage of the restricted regular assets for the people to come. Its center thought would oblige all the individuals.

4-Social media promoting, paper advertising and Search motor advancement must be utilized as showcasing channels.

5-A corridor must be worked with straightforward dividers to have a vibe of nature. Likewise, an outside exhibition hall ought to be worked for advancing manageable practices.

6-The company name must be based on a specific purposeful publicity for economical living. The representatives must have information and realities about such practices with the goal that when any clients visit, they can be prevailed upon by contemplations and they can be given a Feedback board where they can compose their encounters for ideal reaction framework.

7-There must be a sum for the passage expenses, a booking sum for the outside historical center and for the straightforward workshop lobby.

8-If ever there is a limit issue, the administration of the Tourist center point would be advised to sell a specific number of tickets every day with the goal that fiascos, for example, charge and so on are not caused.

9-The estimating destinations ought to be kept at keeping into accounts, the open air gallery and the straightforward course corridor. We can acquire social influencers for certain occasions where we can expand the section charges inconspicuously.

10-The limited time blend devices that would be utilized are

(a)- Advertising

(b)- Public Relations

Likewise, snappy expressions can be utilized to check a spot in the psyches of individuals.

Please thumbs up answer it really appreciated.Thank You