Question

16) DAB manufacturing uses wholesalers and retailers—wholesalers markup was 20 percent and retailers markup of 40 percent. If the retail selling price is $100 and the manufacturer's cost is $30, what is the gross profit DAB receive on the sale of one unit? A) $16.00 B) $13.50 C) $15.00 D) $18.00 E) $17.25

17) Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen? A) elimination-by-aspects heuristic B) lexicographic heuristic C) conjunctive heuristic D) anchoring and adjustment heuristic E) representativeness heuristic

18) Costco purchases a 24-pack of bottled water from a wholesaler for $4.80 and wants a markup of 20 percent. What is the price that Costco charges its customers? A) $6.25 B) $6.75 C) $5.95 D) $6.00 E) $7.25

19) If a consumer sets a minimum acceptable level for each attribute and chooses the first alternative that meets those conditions then she is using the following decision rule: A) primary B) lexicographic C) elimination-by-aspects D) conjunctive E) compensatory model

Answer 1

16) DAB manufacturing uses wholesalers and retailers—wholesalers markup was 20 percent and retailers markup of 40 percent. If the retail selling price is $100 and the manufacturer's cost is $30, what is the gross profit DAB receive on the sale of one unit? A) $16.00 B) $13.50 C) $15.00 D) $18.00 E) $17.25

Answer:-

Hence, Option (D) is correct

17) Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen? A) elimination-by-aspects heuristic B) lexicographic heuristic C) conjunctive heuristic D) anchoring and adjustment heuristic E) representativeness heuristic.

Answer:-

Gordon is applying conjuctive heuristic, in which he sets minimum cutoff level for eligibility of computers for selection.

Hence correct option is (C)

18) Costco purchases a 24-pack of bottled water from a wholesaler for $4.80 and wants a markup of 20 percent. What is the price that Costco charges its customers? A) $6.25 B) $6.75 C) $5.95 D) $6.00 E) $7.25

Answer:-

cost price is $4.8 and markup is 20%

Thus Selling price = cost 1- markup = 4.8/0.8 = $6

Hence, Correct option is (D) $6

19) If a consumer sets a minimum acceptable level for each attribute and chooses the first alternative that meets those conditions then she is using the following decision rule: A) primary B) lexicographic C) elimination-by-aspects D) conjunctive E) compensatory model

Answer:- Option (D) is correct

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