Question

Prepare an essay in response to discuss the meaning or implications of using new technology to understand and impact consumer.

Answer 1

People crave contact with an individual, pieces of content or applications that leave them with the impression that their needs and desires have been taken into consideration. It used to take a lot of resources to build and sell a course, but that's changed now. Technology has made digital courses so easy to create, that anyone with a computer and internet access can set up a website, create a course, and then start selling it. With the production of these many products, personalization has become a huge determinant of the nature of a customer's experience. According to Janrain's study, about 74% of online consumers feel frustrated with the content of websites.

Customers made purchasing decisions from other people a few years ago based on reports, ads, past experience or referrals. Simply put, the more useful information a visitor can find online about your goods, the more likely they are to buy from you. To excel, by asking for reviews and ratings from past customers, marketers and business owners are now focused on increasing their online presence through content marketing while improving their reputation.

Only because there were no alternatives are gone the days when customers purchased from a company. Technological advances have made launching online businesses easier for just a few dollars for more people. As a result, many customers will rely on their level of trust in a brand when making a purchasing decision, and how much they like it to decide whether or not to buy. Start by finding ways to become more trustworthy, to influence customer behavior and make more sales. This can be achieved by using content marketing to boost your online presence and credibility and then by using social evidence to enhance your trustworthiness.