Question

You are part of a marketing team that needs to research the potential of a new product. Your team decides to e-mail an interactive survey to a random sample of consumers. Write a short questionnaire that will generate the information you need about the new product. Select a sample of 200 using an SRS from your sampling frame. Discuss how you will collect the data and how the responses will help your market research.

Answer 1

New Product & Concept Testing Survey

1.

Overall, what is your reaction to the described product?

• Excellent
• Very good
• Good
• Fair
• Poor

2.

How interested would you be in using the described product?

• Not at all interested
• Not very interested
• Neutral
• Somewhat interested
• Extremely interested
• Not sure

3.

Which of the following best describes your need for this product?

• I do need it because nothing else can solve this problem
• This is just a minor improvement over what I currently use
• This is about the same as what I currently use
• My current product would serve me better
• I don't see any reason why I should buy this product

4.

What do you like most about the product?

5.

What do you like least about the product?

6.

How often could you find a use for this product?

• Once a week or more often
• 2-3 times a month
• Once a month
• Every 2-3 months
• 2-3 times a year
• Once a year
• Would not use

7.

Overall, how interested are you in buying this product?

• Extremely interested
• Somewhat interested
• Neither interested nor uninterested
• Not very interested
• Not at all interested

8.

Based on the description, what price would you expect to pay for the product?

I will email 1000 people and fill the questionnaire . After this we will take a sample of 200 .Based on these question my team will decide all about our product.

HOPE IT WILL HELP YOU.