In: Operations Management
name three kind of retailers that are appropriate for selling home appliance. what are they advantages and disadvantages ?
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The home appliance includes products like refrigerators, microwaves, mixers, grinders, etc. Three kinds of retailers who can be considered appropriate for sending home appliances are:
1) Franchising:
This point states that retailers can take a franchise of a well-reputed company who are selling home appliance products and if you are selling their products then the company provides you some commission on each sale and you are considered their agent it and that area of selling are considered under yours. Charging helps the retailer to sell the original product coming from the company without any cheating.
2) Direct Selling:
This point states that these are those retailers who do direct selling to the customer. does not include any agent or any person who demands commission in between. These products are directly delivered to their customers and it charges less amount it to the customers as no agent's commission is included in between and the products they deliver directly to the customers.
3) Sole proprietorship:
This point states that these are those retailers who sell the product to the customers by taking it at a wholesale rate. They are having their dealers in various places from where they collect products and sell them to the customer. These stores are open in various places so that the product should reach their customers easily and they do not have to travel long for this kind of product.