Question

"Today, Electrolux is a world leading manufacturer of appliances, producing cookers and cook tops, ovens, refrigerators and freezers, dishwashers, washing machines, tumble dryers, room air conditioners and vacuum cleaners, both for home and professional use. In 2008, the group generated net sales of SEK 105 billion (approximately €10.5 billion) selling 40 million products in more than 150 countries and employing nearly 55,000 people. That implies a sales run-rate of two products purchased from Electrolux every second, every day of the year."

What if the market was a business-to-consumer one? Try to depict the main differences and effects on the operations strategy. (Electrolux)

Answer 1

Marketing business-to-business (B2B) is totally different from promoting business-to-consumer (B2C). though you continue to are mercantilism a product to someone, expertise shows that the distinction between these 2 styles of markets runs deep.
When you market to a B2B, you may notice that companies putting your all into to contour the shopping for method to avoid wasting time and cash. It typically explains why a B2B purchase relies a lot of on logic and why a consumer's purchase typically relies a lot of on feeling.
It is true that the price of a purchase for the B2B market are often costlier than the B2C market. the simplest thanks to make a case for this that a B2B group action often takes a lot of thought, involves a lot of individuals, and needs a lot of decision-makers. B2B shoppers typically got to prove a return-on-investment for his or her purchase.
When you are promoting to a shopper, you wish to specialize in the advantages of the merchandise. Their call is a lot of emotional. customers are also totally different in this they demand a spread of distribution channels for convenience. customers are less doubtless to have an interest in an exceedingly extended promoting message and wish you to induce right to the purpose.
Consumers don't desire to figure to know your advantages. Instead, they'll wish you to means the advantages to them clearly. With customers, your message should be easy and simple to know. customers even have a far shorter getting method than businesses. they will purchase inside many minutes to inside many days.
Your only promoting methods can specialize in the results and also the advantages that your product or service can wake them. Customers can wish to listen to a lot of concerning however a product or service helps them and what advantages it brings to them in person. specialize in the matter or pain purpose that you just solve.
Consider once more the instance of Electrolux. What customers can wish to grasp is however the Electrolux product are about to create their lives easier. If it includes a special feature, however is inputting info easier, and the way will it adjust with members of the family, etc.? Your customers during this example are not trying to find a come on their investment. they are merely trying to find product that may create their lives easier while not being too advanced.