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In: Operations Management

How Hershey's is positioning themselves in the marketplace?

How Hershey's is positioning themselves in the marketplace?

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Expert Solution

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Hershey's is the American based multinational company and it is also one of the biggest chocolate manufacturing companies in the world. There are various types of products like cakes, cookies, chocolates, milkshakes, etc. The company tries to capture a small group of audiences in starting and try to provide satisfaction with their quality of the product. In order to meet audience demand, the company is working on the quality and quantity as well. Hershey's product is loved by many people around the world and they are growing very fastly in the market place. the company provides a great variety of products to their customers and also demands hai prize for that because they will use in providing products of quality to their customers and the company is also loyal towards there brand as they charge high prices for there products but in return, they also provide quality of food items to the people around the world. Instead of having high competition the company enables to reduce the price of their products as they know they are providing quality products to the customers. Every people of different age love the products of Hershey's globally and which let the company grow more and earn more profit.


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