In: Economics
Part I
Using specific examples from purchases you’ve made, explain the differences between behavioral learning and cognitive learning as it relates to consumer behavior. What recent purchases have you made where you relied on behavioral learning? What purchase(s) did you make that relied on cognitive learning? What types of marketing stimuli were you affected by in each case? (Consider the fact that these stimuli are not necessarily advertising related). Were these purchases high involvement or low involvement purchases for you?
Soln. Differences between behavioral and cognitive learning are mentioned below -
Recent purchase based on behavioral learning is buying two pair of shirts when I was given 20% discount.
Market stimuli for above purchase: 20% discount, which is a good profit deal for me.
Recent purchase on cognitive learning is iPhone based on the reviews of my friends.
Market stimuli for above purchase: Good reviews from friends and relatives.