Question

In: Economics

Part I Using specific examples from purchases you’ve made, explain the differences between behavioral learning and...

Part I

Using specific examples from purchases you’ve made, explain the differences between behavioral learning and cognitive learning as it relates to consumer behavior. What recent purchases have you made where you relied on behavioral learning? What purchase(s) did you make that relied on cognitive learning? What types of marketing stimuli were you affected by in each case? (Consider the fact that these stimuli are not necessarily advertising related). Were these purchases high involvement or low involvement purchases for you?

Solutions

Expert Solution

Soln. Differences between behavioral and cognitive learning are mentioned below -

  • Behavioral learning is based on practical changes and based on responses of an individual to different situations. It monitors, how an individual behaves on different conditions. Cognitive learning on the other hand, is based on training and then deducing a pattern based on the training being provided. In this method, individual is guided on how to behave and perform in certain situation.
  • Behavioral learning is practical concept on the other hand cognitive learning is theory oriented
  • Behavioral learning is less cost oriented when compared to cognitive learning
  • Behavioral learning caters individual separately while in cognitive learning,training can be to a mass at the same time.

Recent purchase based on behavioral learning is buying two pair of shirts when I was given 20% discount.

Market stimuli for above purchase: 20% discount, which is a good profit deal for me.

Recent purchase on cognitive learning is iPhone based on the reviews of my friends.

Market stimuli for above purchase: Good reviews from friends and relatives.


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