Question

Article can be selected from any periodical.It is very important to follow the format provided by the instructor.The article selected must be about a Sales/Business Topic.The article cannot be over 180 days old from the date of the brief.The brief must be typed, only one page, please provide the URL under the name of the publication in heading 3).You are to use Times New Roman and 12 font.The brief is to be one full page in length and single spaced.The purpose of the executive brief assignment is to have students read about a sales management topic, and then develop a brief about the information gained from the article.It is not an exercise in one's ability to copy, but rather one's ability to read about a subject, then put the information into one's own words in the form of an executive brief. Please paste URL of article.

Answer 1

Amazon is known for being a giant that is taking on the e-commerce market and making all the other platforms run for their money. One of the important aspects of the company is how it is dealing with its merchant. One of the example in the article is proposed of that of Jason Boyce who said that Amazon had changed his life of better. Boyce had started selling Basketball hoops on the site and that led to his profits increasing and also his sales took off.

But recently like Boyce, most of the merchant are facing a lopsided relationship with their most profitable and biggest retailer, Amazon. Jeff Bezos, CEO of Amazon explained how the merchants were now making bigger than that of Amazon itself. He did not really mention that in all of this, Amazon was actually gaining more than the rest. Amazon is hardly the first company to create its own brands, and it says its own products represent about 1 percent of its total sales. Walmart Inc. and other retailers have done this for years, putting their food, soap and cereal on the shelf right next to household names. But Amazon’s monster trove of data tell it not just what items are selling well but what shoppers are searching for and can’t find. And while many of Amazon’s branded products flop, that’s little consolation to merchants who watch the company copy a product and then proceed to nibble away at their business.

https://www.bloomberg.com/news/articles/2019-04-17/is-amazon-too-powerful-its-merchants-are-starting-to-wonder