Question

. An e-mail strategy, including target markets, timing, and how to incorporate branding into e-mail communications, as well as measuring tools to determine success from each platform, will also need to be built in.

Answer 1

Email Strategy:

Email marketing helps in building long term relationships with a customer to build a brand and create the image in the mind of the customer. It helps the sale as well as leveraging the position of the company.

It helps in the increase of customer loyalty, the trustful reference point and high return in lesser investment for a marketing campaign. It is one of the cost-effective marketing mediums. So Customer subscribes to an email list he or she has shown a desire to engage a brand. Through email, the brand reaches to the customer directly and with the highest frequency.

This strategy is more beneficial than Facebook and Twitter, Instagram. Since the era is changing, many aspects of business going online e-commerce, e-business and social media is getting more coverage and digital communication is the new phase of communication.

To build the brand through Email following points need to be considered.

1. The message of the Email-Message should say as the brand representative of its value. then confidence will build in the eye of the customer

2.Email campaign :

It develops brand recognition. There should be a proper format to draft the message to the customer . It should include logo, personal signature of the company and proper layout.

3.No forceful mail:

The brand should avoid any forceful message to the customer for any means.

4. Segment for the target customer: Brand should personalize the message based on their target customer. And mail communication should be based on solution-focused.

Feedback from each target customer will help in determining the performance of the tool. Another sale increase will indicate that startegy is working well.