Question

Why is it important to plan communications? Why do we need a strategy? How does new media factor in our communication strategy? What is the risk to not having an integrated strategy? Remember you must support your response with ate least two scholarly sources. Don’t forget to use APA style in-text citations and references.

Answer 1

A good communication plan is critical for the overall success of the strategic business plan. Communication plan is used to make people aware about their roles in the strategic plan, gives them a clarity of purpose and how they can value add in company’s financials. Communication plan also facilitates the alignment of company’s resources towards the company’s overall objective.

Communication line is facilitated with the help of new media like social media apps and messengers. The business objective can be communicated to all employee base within seconds, without making their presence imperative. The discussions and clarifications are easily facilitated with the help of new media platforms.

The primary risk of not having an integrated strategy is that the holistic risk assessment becomes difficult in the absence of an integrated strategy. The estimation of unknown risks becomes very critical. Also an integrated strategy supports the company to adapt to any kind of situation. In the absence of an integrated strategy, the business starts lacking this flexibility.

http://www.ermsymposium.org/2016/ERM_Additional_Papers/Chaves-Maia.pdf

https://erm.ncsu.edu/library/article/the-importance-of-integrating-risk-management-with-strategy