Question

Explain the Cultural/Human Geography of Latin America. -What makes their cultural so unique and different that the rest of our global world? -Why is Latin's Religious Geography so much different than most of our global society?

Answer 1

• In reality, Latin America only exists in terms of human geography, or the landscape as it applies to human lives. Shared cultural traditions, political experiences, and social expectations provide a rough network that unifies the peoples of Latin America into a broad cultural region. Today, roughly 26 nations consider themselves to be part of Latin America, drawing from Central America, the Caribbean, and South America.
• Latin America is a broad region encompassing a diverse number of people. Still, there are some traits that unify it. Some of the most important ones are linguistic and ethnic.
• Most Latin American nations speak Spanish as their primary language, thanks to a long history of Spanish colonialism that forms a shared heritage across the region.
• The most notable exception is Brazil, which speaks Portuguese. These are both Latin-based languages, which is actually why we call this region Latin America.
• Many Amerindian languages are also widely spoken. In fact, most Latin American nations have formally granted one or more Amerindian languages official status as a national language.
• This linguistic diversity reflects an ethnic diversity in Latin America as well. While European heritage is an important part of Latin American cultures, most Latin American nations take pride in their Amerindian ancestry. African populations, originally imported as slaves, also make up a significant ethnic population throughout the region.
• Generally speaking, in Latin cultures, there is a strong separation between the general population and those in power. These are countries that have a preference for cooperation, modesty and quality of life rather than achievement, heroism and material rewards.
• Consumers here tend to avoid uncertainty and ambiguity, stick with the brands they know and love, and are uncomfortable with unorthodox behaviour and ideas. In broad strokes, the region is characterised by loyalty, hierarchy and implicit order. We sometimes call this a ‘Pyramid’ culture.
• Such homogeneity is unusual. In other regions, like Asia, we often see more diverse cultural models. Asian countries mix ‘Pyramid’ behaviour with other traits seemingly inconsistent with a hierarchical structure including consensus behaviour and always putting ‘family first’.
• In theory, Latin America’s cultural similarities make it suited to hub-style operations, where work is controlled from a single office. There are no obvious reasons why campaigns cannot be shifted from country to country without much difficulty.
• Argentina, Colombia, Mexico and Venezuela are all highly masculine and indulgent, which makes them more exhibitionist, experimental and open to experiential experiences.
• In these markets, brands can benefit from getting in touch with consumers directly or delivering innovative media experiences that truly touch them such as virtual or augmented reality.
• Brazil is similarly indulgent but more feminine. This is a more subdued culture where experiential tendencies are often more powerful in small or closed groups.
• Here, brands can benefit from leveraging existing clubs or societies to deliver experiences in environments where consumers feel most comfortable.
• Attitudes towards luxury are just as different. In Central America, a certain amount of bling is regarded as a sign of success. But flaunting wealth is seen as vulgar in the southernmost countries of South America. We see similarly contrasting attitudes towards body image; understanding these differences can be vital for food and health sector brands.
• Due to time limit,remaining questions can be asked as another question,they will be answered,thankyou for your cooperation.