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In: Operations Management

To understand markets at the micro level, what kind of situations would be called as attractive?...

To understand markets at the micro level, what kind of situations would be called as attractive? explain why?

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Expert Solution

A market may be large and growing but that does not mean customers will buy whatever it is that is proposed to be offered if a particular opportunity is pursued. The assisting market opportunities at the micro level one looks individually at customers whether trade customers or end customers or business users to understand the attractiveness of the target segment itself.

Opportunities are attractive at the micro level on the market side when the market offering meets most or all of the following tests

- There is a plainly identified wellspring of customer pain for some unmistakably recognizable arrangement of target customers in which the contribution settle. Accordingly, customer need is built up.

- The contribution gives customer benefits that different solutions don't. In this way, customers are probably going to purchase your solution.

- The target segment is probably going to develop.

- There are different segments for which the as of now targeted segment may give a springboard to the ensuing section.

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keosha answered 3 months ago
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