Question

How can you manage a communication campaign successfully? Would you use the same strategies for every campaign (informative and persuasive)? Why?

Answer 1

ANSWER :

There are various effective ways to enhance a communication campaign and manage it successfully. These ways are as follows :

Managing Communication Campaign successfully

• Set a goal : The first and the foremost way to begin a campaign is to set an articulated purpose. It is very important to understand the accomplishment of a campaign. These core goals helps to know about the desired outcome and makes a campaign success.
• Understand the campaign climate : Understand the campaign climate: Is is very important to strategy the campaign in order to achieve the desired outcome. Proper understanding of the audience, the issues that need to be addressed helps in strengthening the campaign.
• Create measurable objectives : It is necessary to create a blueprint in order to evaluate the campaign. Proper evaluation helps in a better understanding of the campaign, its volunteers, audience and the its goals or targets.
• Use various tactics : Gather a proper understanding of the time, money and materials that need to be used in the campaign. Bring out innovative ideas such as using leaflets, media coverage, and other creative plans that will enhance the campaign.
• Implementation : The most important part is to accurately implement what has been decided. Make sure you have a good message platform, keep the team motivated, and manage the campaign enthusiastically, keeping all these factors in mind.

In these above mentioned ways a campaign can lead to success and be managed effectively.

• Using the same strategies for every campaign reduces the chances of it being a grand success. Choosing a strategy totally depends on the campaign climate, and audience. Every campaign has varied goals and messages that need to be accomplished and addressed. Some goals require informative strategies and others require persuasive, choosing out of these two depends on the base of the campaign. So, choosing a similar strategy for different campaigns will be unjust and would not mark success.