Ans1: Resource-Based strategy: It is a company's valuable model
that sees resources as a key element to firm performance and
competitive capabilities to deliver value to customers. It gives a
long term benefit to the company. Resources that are
valuable, rare, difficult to intimate and non-substiutable can
provide the foundation to develop firm capabilities that can lead
to superior performance over time.
Netflix Inc: It is a global leading streaming entertainment
service provider to millions of people. they are providing TV
series, documentaries and feature films via the internet.
Netflix's strategy as a resource model :
- Netflix Inc. follows the VRIO analysis framework, by this
competency the online company reflects resources and capabilities
that support long term competitive advantage.
- The company presents a resource-based view of the on-demand
media streaming business and identifies the most significant
resources and capabilities for sustainable competitive
advantages.
- Netflix inc's generic strategy is cost leadership, it ensures
competitive advantage through minimized cost and minimised selling
price.
- This generic strategy enables the online entertainment
company's business model's competitiveness based on low cost and
affordable prices.
- With the help of generic strategy, Netflix broadly acquires
more customers in the online entertainment market, in contrast, to
focus on strategies that concentrate on the market segment.
- Netflix works on its resources sustainable and always provides
original content with an intensive resource strategy.
- It has several resources and competencies that give the company
a competitive advantage, for instance, their reputation is
valuable, and rare resource due to exclusive series like the house
of cards, orange is the new black that provides global reputation.
the investment in content is rare and valuable.
So, we can observe with the generic strategy that company
follows it gives us an insight that they are more focused on
resource-based strategy, VIRO analysis, providing original content,
gathering every type of market segment whether it is young, middle
age, child and old age they are providing all types of content to
all the age group.