Question

1) What does it mean to say "IBM and Microsoft are trying to position themselves as IT utilities"? In what way? How is this an advantage?

2) How can using IT Systems create a sustainable advantage? Given a manufacturing company what are some ways IT systems can help? Provide at least 2 examples with justification.

3) Describe the function of Middleware. What is the advantage of using it?  

4) Given a medium-sized organization without a security posture. What security measures could you recommend to put them on a path for a more secure position? List at least 3 with explanations.

Answer 1

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1) What does it mean to say "IBM and Microsoft are trying to position themselves as IT utilities"? In what way? How is this an advantage?

As IT utilities, IBM and Microsoft are trying to position themselves. It means the two are trying to position themselves on the market as a better IT utility. Both companies produce a new product to work as IT utility.

The organizations produce a product such as:

SmartCloud is a line of enterprise-class cloud computing solutions and products for corporate, public and hybrid cloud development and use. The IBM SmartCloud product provides technology as a service, software as a service, and platform as a service offered across cloud distribution frameworks of public, private and mixed-use.

Microsoft has also launched a product that makes it a better IT utility. The Seeing AI, it is a research project, designed for the community of blind and low vision, harnesses AI's power to describe people, color, currency, text, and objects. It is a Microsoft technology initiative that incorporates the resources of the cloud with AI to create a smart device that lets you manage your day. Seeing AI uses the phone camera to recognize people and objects, and then the software explains visually impaired objects audibly.

In the way, the organizations produce new products that help IT. And because of that works of IT has become much easier.

IBM, Advanced analytics and AI have become the cornerstone of strategy of the technology with data management systems that drive the analytics applications. Especially AI tools get a big boost from IBM and rivals. It remains to be seen whether the hype matches the current IT reality of the company.

In Microsoft, Segmentation, branding and positing by Microsoft can be defined as a series of practices that are the cornerstone of the global software company's marketing strategy. Segmentation means separating the population into groups based on certain characteristics. Businesses rely on a certain segment of consumers and place their products and services to meet the needs and desires of these segments.

Advantage:

It is an advantage because organizations are trying to position themselves as an IT utility and are producing new products for that purpose. Once an idea for a product has been developed by a company, it has been tested on the market and determined its readiness to launch, production starts and the marketing campaign begins.

It's the benefit of IT as the new products can make their work easier. To succeed in today's world, it is important to quick access to a wide selection of state-of-the-art technologies that can be easily integrated into complete solutions.

IT practitioners are mindful of the close links between Microsoft and IBM. By using MS-DOSS and Microsoft Basic in its industry-defining personal computer, IBM placed Microsoft on the path to wealth in 1981. IBM also tried to destroy Microsoft after OS/2 dropped the two companies, and built the operating system to replace MS-DOS. It was the beginning of a bitter battle that continued until IBM put in an outsider who quickly realized the failure of OS/2.

Microsoft began by concentrating on software, and although the business has branched into other fields, it still plays a major role in this field. Some of the world's most successful software companies, such as IBM and the German company SAP, compete for the lucrative business services market directly with Microsoft. With the different types of service packages and products, Microsoft targets one or more than one segment of the customer at the same time. Like- With USD 115/month Customer Engagement Program for a cost-conscious customer group, Dynamics 365, a program for developing and maintaining customer relationships begins.

IBM also works for the health sector initiatives. The new fingernail sensor model of the organization was designed to work with AI and machine learning tools to help physicians gather useful data on the grip strength of patients. It could be particularly useful in the design of customized care plans for issues such as Parkinson's and cardiovascular disease. IBM is a global cloud leader with a wide range solution of open cloud to enable integration, data control and expertise for clients in the cloud era.

2) How can using IT Systems create a sustainable advantage? Given a manufacturing company what are some ways IT systems can help? Provide at least 2 examples with justification.

IT systems are being used for creating the sustainable advantage because of the following:

1) It helps in establishing the brand loyalty where the customer would often remain as a brand where they have a loyalty towards and even when the company would not offer the cheapest or the most effective product.

2) It would help in patenting the product

3) It would also help in continual innovation

4) It would also hire the connected team members

5) It uses the long term contracts and the incentives

For a manufacturing company the information system are considered as a powerful software platform which are capable of tracking the progress of the raw material as finished goods. This gets integrated with the IT for enabling control of many multiple variable from the input to the supporting the services and machine and the personnel in the real time. It also eliminates the inefficiencies and optimizes the production. These systems make essential work for giving a key decision makers for the information they would need for facilitating the smooth functioning of the operation and for enhancing the productivity.

Example: Inventory management, invoicing, business analysis

3) Describe the function of Middleware. What is the advantage of using it?  

The middleware is defined to be the infrastructure which facilitates the creation for business application and also for providing the core services as the concurrency, transactions, SCA framework for the service oriented architecture application, threading, and messaging for any of the service oriented architecture application. This also provides the security as well as enables the high availability functionality.

Advantages:

1) This enables different application for the communication instead of different in platform as well as protocol

2) Enterprise level scaling

3) Traffic management which is both the inbound and outbound.

4) Given a medium-sized organization without a security posture. What security measures could you recommend to put them on a path for a more secure position? List at least 3 with explanations.

For a medium-sized organization without a security posture, there are many security measures that can be recommended.

The security measures that can be recommended for putting the organization on a path for a more secure position are:

Using a firewall: A Firewall is a security system hardware or software which controls the incoming and outgoing traffic to and from a PC or systems and thus analyzes the traffic based on the existing security rules and implements those rules on the traffic. The organization needs to thus implement the firewall.

Document the cybersecurity policies: The cybersecurity policy is necessary for building the rules and filters to protect and secure the data and the organization network against the threat from the outside and also protect data from the inside and also protect the information in the network.

Educating the employees: Educating the employees about the security of the computing devices and associated intellectual properties and data of the organization.

Backing up the data regularly: Regular backups of the data can be made from the systems.

Using anti-malware software: Anti-Malware tools to help the admins to identify, block and remove malware and identify known and unknown malware sources.

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