Question

Please respond to this classmates. It is not enough to simply agree with what he/she has written. What are your questions, ideas, etc., that can help that classmate.

Marketing Plan Budget:

Rent: For rent in a downtown location I am estimating somewhere in the range of about $2.000. If I can not find a space for this much I might have to think about switching my location from downtown to more of a central location.

Employee salary: My business will be a sole proprietorship. As a result I would only be able to hire one employee to start at halftime. I would estimate about $432 a week. That is at $12 minimum wage time 6 hours a day for 3 days. so about $864 a month for employee salary.

Adverting: In doing research if you want your add to pop up a lot on Facebook it is about 27 Cents per click. I would however just advertise on my own page witch is free. I would also advertise on Instagram and Twitter as well. These apps are free as well. They allow you to advertise free as long as you are signed up with them and have an account. I also plan to take out a half page add in my local newspaper. That would cost about $500. I also plan to hand out fliers in the local community and university. That would be free as I can print them from my home.

Equiptment Cost: I will purchase 8 bare base laptop kits to build them myself. The cost of this will be about $8000. I will also need to factor in the cost of the power adapter as well. I will only get 8 bare base kits just to start. Once I get more business I will get more kits.

please read and write a short response to this discussion.

my teacher want to write a response for this paragraph that i posted. Alll i need is write a response to this paragraph.

Answer 1

Marketing Budget Plan is the detailed analysis of all the costs involved in arranging and implementing all the marketing tactics in arriving at the projected results.

Your friend has not mentioned

what kind of business it is.

Who is the target group. these are the people who agree to buy your products or can be future buyers.

What will be the mode of distribution of the product/services.Your friend has all the way mentioned about social media but he has not specified about SEO(Search Engine Optimization).SEO is very useful for small business owners.It is to improve the ranking of your website page on search engine results page.When customers search for the products similar to yours,the results page mentions on top your website link.A business must have SEO if they want to get attention and to be known to customers.

what are his marketing goals,-These are the goals you want to be the outcome of your marketing efforts.

is it within the budget of the business- You have to see if your marketing goal is achieved is it able to increase the sales.For this we can make use of google analytics.Ultimately your should be measurable.It will help you to see if your marketing effort is put in the right direction , is it succeeding or failing,and adjust accordingly.

Also a clear picture in tabular form showing all the costs involved for each factor considered would have been given a better presentation. Something like the below would have made a better detail analysis.

Category	Estimated quantity	Estimated Cost per unit	Estimated sub total