Question

1. What role did Steve Jobs' marketing skills play in his success? Did he plan to create disruptive or sustaining innovations?
2. Pick one product he created and describe how his segmentation, targeting, and positioning strategies were different than his competitors.
3. Although his ultimate target market was the consumer, how important was his interaction in the business market to his success.
4. How would the world be different today without the innovative impact of Steve Jobs' work?

Answer 1

1. Steve Jobs 's marketing skills has a significant role in his success. His marketing skills and different marketing approach enabled him to build Apple and thats the reason for its continued success. His skills such as self managing capability, leadership and ability to articulate the company vision enabled to build a strong base and team spirit. He also has a  good level of communication with the target audience and other elements in the business market , analytical thinking as well as understanding on the customers or target, this positioned the product in the market. His skill to question everything enabled him to evaluate his actions on marketing , and innovative skills attracted and maintained new and existing customers. All these skills contributed to his success. Yes, Steve jobs planned  to create a distruptive innovation that is to create a new market structure that could ergo destroy existing ones. His disruptive innovation plan is evident through his action, that is considering the invention and innovation of Ipods by steve job with an opportunistic mindset by examining the industry . Steve job and his team was careful in creating high quality product that could beat the offerings of competitors. This disruptive innovation plan positioned his product in customers mind.

2. Taking the case Iphone , customers are segmented on the basis geography, demography as well as  behavioural patterns. The product segmented customers on the basis of their needs such as storage, entertainments etc. The teenagers, professional, gamers, music enthusiast are the segments for Iphone. Its a premium product that could satisfy the needs of busy people and professionals as well as teenagers as the  secondary targets. The positioning strategy of iphone is to create a unique image which is different from the image and value created by other brands. The premium image, advertisements and quality of the product created presitige image . The brand image and identity, premium classification , communication options, its special feature and quality offered positioned the product in the minds of customers. The position that iphones has build in the minds of customers created a distinguishable for the product from its competitors.This strategy by Apple through the introduction of iphone has created a competiting environment

3. Steve job's interaction in the business market has enabled him to identify and plan his strategy for marketing. This strong interactions with business market enabled to understand the need and expectation of the customers and to analyze the position of products introduced. It helps to build a positive rapport with the target audience and those associated with the business. The status of introduced products ,the wants and requirements can be analyzed from such an interaction. His positioning , marketing strategy, competitive anaysis are the key factors of success.His business to business interaction, interaction with customers would enable to build products as per the demand.

4. Apple and its innovations has  changed the business environment. and created a competitive environment. It has made a revolutionary change in the world and enable people to carry a super computer in their pocket. The competition created by Innovative products from Apple forced their competitiors to change their strategy and the need for advanced innovation.Most of the hours of a day of an individual is dependent on the technology provided from the brand. It has changed the lifestyle of people. Its hard for such a revolutionary change without the innovative impact of steve job's. The level of competition in this industry as well as the advancement in technology could not be taken to this high without the role of Apple products. The easiness , convenience , connectivity , comfort and the standard of lifestyle are the positive outputs by the innovations of steve job. The world would have remind static without such innovation.

Note :"If you liked this answer , please give an UP VOTE , it will be quite encouraging, THANK YOU!"