Question

You’ve been hired as the head of Advertising for a charity of your choice e.g. hospital, food bank, homes for homeless, international aid, etc.

Your boss asks you to do some quick research to come up with a ONE creative idea on how your charity can increase its awareness!

Options might be: a poster, flyer, video, image ad, use social media...get creative!

In simple steps:

1. Research a charity of your choice.

2. Create a strong message using a touchpoint that makes sense for your audience.

Answer 1

My topic would be home for homeless. And the advertising medium in this case would be through video across social media platforms. Any contemporary awareness gathering activity starts with a short video, mostly in a documentary style encompassing testimonials of the homeless people and their daily sufferings. Once the audience have reached this point in the video, they are already moved by the grievance of the homeless people. And this point gives us the canvas for promoting our message on how the viewer can contribute to ease the people's lives. The charity of home for homeless essentially pools funds from the people and channelizes them to build homes in unused non-arable lands. The message should be crisp, with a narrator explaining what the charity expects from the viewers, the urgency and how their contribution could change the status quo of the homeless people. Minimalistic video effects are preferred and the impetus should be given to the message being conveyed.

Hope this helps. Do hit the thumbs up. Cheers!