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project written report To do a marketing plan of the business venture for lanuching a new...

project written report

To do a marketing plan of the business venture for lanuching a new consumer product in HongKong market. New consumer producta are those not present or launched within 3 months in HongKong.

the new consumer products is Camping gears

The written report should include the following elements :
Specific consumer behaviour of the chosen segment(s)

report plan:

Consumer Behavior of the target Customer
Consumer Behavior-Factors: Social and Psychological Bases
Consumer buying decision behaviour: Complex Buying Behaviour

about 500 words

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keosha answered 4 months ago
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