In: Operations Management
Deliveroo and TaskRabbit are smaller examples of:
A Platforms that have launched the sharing economy
B Platforms that disrupted vertically integrated mainframe industry.
C Platforms that disrupted the publishing industry
D None of the above
Sharing economy is an economic model which is defined as Peer to peer (P2P) based activity of acquiring, providing or sharing access to both goods and services that is often facilitated by a community based online platform. It involves short-term P2P transactions to share use of idle assets and services or to facilitate collaboration. It involves a type of online platform that connects buyers and the sellers.
Deliveroo is is a British online food delivery company that has operations in the UK and many other European and Asian countries. The idea behind this online platform is to allow consumers to get gourmet restaurant food delivered at their doorstep even when the restaurant doesn’t really offer deliveries.
TaskRabbit is an online marketplace where users can be matched with the local labour in their area. These local labor are known as Taskers. For receiving immediate help with everyday tasks, the Users have to simply log on to the mobile app or the website, select the task they need help with and they are matched with a tasker who will arrive to complete the task at their place.
Both these firms are leading examples of a successful sharing economy business model. Infact in a recent study, PwC has written that Deliveroo is one of UK sharing economy's fastest growing stars.
Hence the correct option is A , as both these platforms are smaller but very important examples of sharing economy.