Consider yourself as a management consultant, specializing in supply chain projects, hired by the executive leadership...

Consider yourself as a management consultant, specializing in supply chain projects, hired by the executive leadership team of Kellogg's. The scope of your consulting engagement is to research and analyze the company's current problem and supply chain abilities and provide recommendations on how the company could better align their reverse logistics capabilities going forward with their stated company mission, and their perceived approach to strategic competitive advantage.

Expert Solution

Kellogg’s is the world’s leading breakfast cereal manufacturer. As far as supply chain is concerned, the company covers three sectors of industry: primary (raw materials), secondary (manufacturing), tertiary (services).the company is not active in the primary sectory.it specialises in secondary sector and uses partner for services level. The company relies on relationship with retailers to reach consumers. So the supply chain needs to interact so that goods or services reach consumers effectively. Packaging professionals need to be more engaged with the reverse logistics discipline. Reverse logistic system would help optimizing supply chain efficiency and meet sustainability goals. It ultimately improves the consumer experience. the company needs to measure the financial impact of returns on the firm and on other members of the supply chain. The company needs to analyze the returns back to the root causes. The objective is to minimize product in the waste streams.

keosha answered 4 months ago

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