Question

Give a marketing example of each component of marketing design:

1. A definition of the information that is needed.
2. The phases of the research should be designed using one of the three available designs: descriptive and/or causal, and exploratory.
3. The measurement scaling procedures must be identified and utilized:
4. Construct and pretest a proper form for data collection.
5. Identify and specify the sampling process and sample size.
6. The data should then be subject to analysis under a proscribed methodology.

Answer 1

1 The information or the message that captures the product/service definition is the essence of the whole advertising ( marketing part ) scenario. An example could be KFC food outlet who claims their items to be "finger-licking good" a catchphrase for KFC  proceeding with the information of their product.

2. The Phases of research includes explanatory, descriptive the following examples can be stated as:-

a. Explanatory: Means the research design for explaining general information about the topic for example if a mobile operator learns about a new technology used by the competitor's but the marketer is not familiar with the technology hence they need to be familiar with the same technology thereby the explanatory research needs to be insightful to start a new technology.

b. Descriptive: This means the research for reaching a tentative conclusion for example surveys, job analysis, document analysis, case studies and so on.

3. The scaling technique must be identified between comparative and non-comparative for example the comparison between 2 attributes is called comparative scaling and comparison a single product by itself is called non-comparative scaling.

4. Collection of data can be of 2 types qualitative & quantitative means as a real-time research directly from the people and used data