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In: Economics

SWOT FOR CORONA BEER i only need weakness plz show the page from the u got...

SWOT FOR CORONA BEER i only need weakness plz show the page from the u got it (give the link from where u got it )

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Answer to the question:

Weaknesses in the SWOT analysis of Corona Beer

1) Dependence on the Dollar: Corona looks at business primarily in the USA and Canada and relies on imports. The rise of the dollar against other currencies will impac the bottom line of Corona drastically.

2) Low organic growth: Ever since the takeover of Corona by Anheuser Bush the organic growth of the brand seems to have stagnated. One reason for this is the over-dependence of the brand on developed markets like the USA where the beer industry has almost died.

3)Take over The takeover of Groupo Modelo by Anheuser Busch has impacted the Mexican image of Corona negatively. Customers who preferred Corona since it was a light Mexican beer now feel that the takeover may make it American in flavor.

4) Integration Issues: The integration between Anheuser Busch and Groupo Modelo has been going through a lot of crisis both legally and functionally and this is affecting both Budweiser and Corona sales.

5) Monopoly: The US which has always been one of the biggest markets for beer will be governed completely by AB In Bev after the merger of Groupo Modelo and Anheuser Busch. Once this happens the prices of certain brands of beer are likely to surge while others may dip which in turn may affect the standing and even existence of individual brands. The industry here is also under strict regulatory surveillance for ethical issues in these strategic alliances which is affecting the sales volumes of all brands.


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