Question

Through marketing audit of amazon it is discovered that appropriate "conversion strategy" is required of lower "Bounce Rate".
Bounce rate is a certain web analytics that evaluates the trend of visitors, to help marketers of various sorts improve the conversion rate.
Sort down and explain measures of strategic conversion and bounce rate model for utmost increase in online sales.

Please give information of around 800-1000 words! comprehensive and quick!!!

Answer 1

From a business and commercial perspective, the concepts of the Bounce Rate and Conversion Rate are mainly associated with the economic sustenance, success, and viability of any online or e-commerce business. The bounce rate essentially implies the percentage of visitors of any website or page who only visit the initial homepage without preferring to go forward and visit the second page or the subsequent pages. In a way, it indicates that the content in the initial home page of the website or page is broadly unsuccessful in generating visitor's attraction or willingness to explore the further contents of the site or page and thus carries a negative implication as far as the potential economic success of the business is concerned. On the other hand, the conversion rate refers to the percentage of any commercial or business website or page visitors who actually move forward to explore the further contents and related products or services offered by the business and end up buying or purchasing the company products or services. Hence, it mainly relates to any company or business website visitors who are successfully converted as potential buyers or consumers contributing to the sales revenue of the concerned business or company.

Therefore, it is decisively important to enhance the conversion rate and minimize the bounce rate to the utmost extent which could significantly augment the revenue generation and future economic profitability. In this pursuit, as one of the most important measures to increase the conversion rate and alternatively reduce the bounce rate includes enhancing or improving the overall user or visitor experience. The user or visitor experience regarding any commercial or business website involves the overall and comprehensive perception, thought process, mindset, and experience of the visitors or users while exploring or visiting the different aspects and components of the website. Any business or company should emphasize on ensuring and enhancing positive user experience by incorporating all or most of the necessary and relevant factors or attributes in its website that most of the visitors are majorly looking for as well as making it visually and aesthetically more appealing and user-friendly. Hence, much of these endeavors practically involves consumer survey or research to obtain an adequate understanding of the consumer psychology and preferences pertaining to the relevant products or services sold by any business or company. Secondly, it is essential to focus on optimizing and highlighting the particular components or information that the potential website visitors or users might be predominantly looking for and put them mostly on the main home page. This could effectively and promptly generate and hold user or visitor attraction and encourage them to explore further as most of the visitor or user attraction towards any commercial or business website is evidently and statistically created during the first few seconds of the venture of the main home page.

Thirdly, professionalism and the overall presentation of any business website can also decisively influence visitor or user attraction level. A website that contains a lot of empty or blank spaces with almost minimal or very little information might not appear to be much useful to the potential users. On the other hand, any website that is crammed with excessive information with unorganized and incoherent formatting, structure, and design could look unprofessional, untidy, and visually inconvenient to the visitors or users. Hence, proper and appropriate optimization of the website content, design, and presentation are majorly crucial in conveying much about the professionalism and sincerity of the concerned business or company, which is absolutely imperative in generating user interest and enhancing conversion rate. Fourthly, public display and highlight of the company or business accomplishments or achievements is also important to draw user attraction or interest towards the relevant company products or services. The consumers or buyers, nowadays conduct profound and thorough scrutiny of the company or business viability and credibility prior to undertaking any final consumption decisions. Therefore, it is helpful to highlight and display all the positive accomplishments that the company or business has attained in the recent or distant past such as positive customer feedback and testimonials, professional accolades and certifications, quality scores, rankings, and so on. Fifthly, creating landing pages, essential keywords, diversification of the target audience group, etc. within the framework of the main website content and information can also help to increase the user or visitor attraction and reduce bounce rate as such strategy can enhance the positive user experience and convenience thereby increasing potential conversion rate as well.

Reference

https://optinmonster.com/12-tips-to-reduce-bounce-rate-and-boost-your-conversions/