Question

1. Why is it important for companies to develop a sales Force? List five (5) advantages of developing a Sales Force:

Answer 1

Sales Force:

Sales force in marketing is where the company focus to build a good relationship with the customer and the company ensure to promote their products through advertisement, promotional activities etc, as these factors increase the sales of the organization.

The importance and advantages of sales force is explained below:

1. Sales force ensures to measure the company efficiency of sales as that target to know their customers in the market.

2. The sales person is responsible to sell the product to the customer and ensure to maintain a good relationship. According to the company norms the sales person could directly sell to customers or to any other business, so that the brand image of the company increases.

3. The customer would clearly understand on the features, product information etc through sales force and it add advantage for the company to be more competitive in the market.

4. The sales force will make the company to understand its market, competitors, price and quality etc, as that ensure the company to provide long service to the customer and satisfy their needs and wants.

5. It is a technical application that focuses towards managing efficient relationship with the customers and that would be flexible for the users which impact to increase the growth of the organization.