Ans.)
Continuous development is a process which starts from a set of
simple changes in the everyday work environment of a company and
extends to some major shifts in focus, policies and procedures on a
global scale, in every case, you will require the right tools and
guidelines to achieve a successful transition and continuously
improve the overall approach of the organization.
Organizations which concentrate towards continuous development
and are dedicated towards change, recognize the necessity of these
actions for improving the quality of their products, increasing
customer satisfaction, and for becoming more efficient, productive
and profitable.
Few reasons that make continuous improvement and development
absolutely necessary are:
- Increasing Competition: The ever increasing
competition in every industry makes it highly important for every
organization to continuously improve their products.
- Globalization: These days globalization has
made the world a huge marketplace where organizations frequently
venture into new markets and new countries which makes it important
for them to adapt according the socio-cultural environment of each
market.
- Free flow of Information: The easy
availability of relevant information has made it easy for potential
customers to enquire and compare every product before the buy it
thus making it essential for organizations to continuously improve
their products and increase customer satisfaction.
Three things that management can do to encourage contributions
towards continuous improvement from both internal and external
sources are as follows:
- Create an Open and Transparent communication
environment: This would enable efficient communication
from all the stakeholders of the business, including employees,
suppliers and customers.
- Employee Motivation and Collaboration:
Motivation of employees and making them feel associated to the
organization and interested and invested in the organization’s
growth and development along with providing them an opportunity to
collaborate and discuss their ideas with the management can work
wonders.
- Linking Continuous development with and recognition and
rewards: This will help provide a healthy environment
enabling valuable, consistent and actionable contributions from the
employees.
- Create an environment of continuous learning and
provide relevant training to all employees: This would
help the organization in improving the skills and capabilities of
the employees, thus enabling better and more feasible contributions
from employees.