Question

What do we mean by “purple pricing” as Northwestern University games? sports facility management

Answer 1

Purple pricing as adopted by Northwestern University games was a ticket selling methodology for their university games in which the initial cost of tickets was set well above the normal cost and it would always fall depending upon demand and secondary market. The difference in initial cost and the final cost of the ticket is refunded to the spectator.

Benefits of Purple pricing: Purple pricing has been a revenue generator of Northwestern University games which has helped in ensuring that Alumni are happy and donations are pouring in throughout. It also turns out a winner for games as well where stadiums are always full and college team management eventually make money. In short, it is euphoria created by team management by initially setting the pricing well above the cut off and gradually decreasing it. In the entire bargain, the fans and alumni consider themselves to be the biggest winners by buying all seats and keeping opposition fans at the bay or making a lot of money by not lowering the price and make money through selling tickets to opposition fans.