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Gardner Company currently makes all sales on credit and offers no cash discount. The firm is...

Gardner Company currently makes all sales on credit and offers no cash discount. The firm is considering offering a 2% cash discount for payment within 15 days. The firm’s current average collection period is 60 days, sales are 40,000 units, selling price is $45 per unit, and variable cost per unit is $36. The firm expects that the change in credit terms will result in an increase in sales to 42,000 units, that 70% of the sales will take the discount, and that the average collection period will fall to 30 days. If the firm’s required rate of return on equal-risk investments is 25%, should the proposed discount be offered? (Note: Assume a 360-day year.)

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Expert Solution

2% cash discount for payment within 15 days
The firm’s current average collection period is 60 days
Particulars Units Per Unit Amount Revised Sales Revised Amount
Sales 40000 $          45 $     1,800,000 42000 $        1,890,000
Variable Cost 40000 $          36 $     1,440,000 42000 $        1,512,000
Contribution- - $         360,000 - $            378,000

Average Collection Period = 60 Days

On revising Credit Terms, Average Collection Period = 30 Days

I Interest foregone on Account of Credit Allowed = $1,800,000 * 25% * (60/360)
Interest foregone on Account of Credit Allowed = $75,000
II Revised Scenario:
A Increase of Profit on account of Increase in Sales = ($378,000 - $360,000)
Increase of Profit on account of Increase in Sales = $18,000
B Discount allowed on account of payment with in 15 days = ($1,890,000 * 70%) * 2%
Discount allowed on account of payment with in 15 days = $26,460
C Interest foregone on Account of Credit Allowed = $1,890,000 * 25% * (30/360)
Interest foregone on Account of Credit Allowed = $39,375
D Total Cost Under revised Credit Terms:
(B + C) - A = ($26,460 + $39,375) - $18,000
E Net Cost Under revised Credit Terms = $47,835
III Net Benefit on account of revised Credit Terms = I - II
Net Benefit on account of revised Credit Terms = $75,000 - $47,835
Net Benefit on account of revised Credit Terms = $27,165

As there is net benefit on account of allowing Credit, It is advisable to offer proposed discount.


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