In: Finance
Gardner Company currently makes all sales on credit and offers no cash discount. The firm is considering offering a 2% cash discount for payment within 15 days. The firm’s current average collection period is 60 days, sales are 40,000 units, selling price is $45 per unit, and variable cost per unit is $36. The firm expects that the change in credit terms will result in an increase in sales to 42,000 units, that 70% of the sales will take the discount, and that the average collection period will fall to 30 days. If the firm’s required rate of return on equal-risk investments is 25%, should the proposed discount be offered? (Note: Assume a 360-day year.)
2% cash discount for payment within 15 days |
The firm’s current average collection period is 60 days |
Particulars | Units | Per Unit | Amount | Revised Sales | Revised Amount |
Sales | 40000 | $ 45 | $ 1,800,000 | 42000 | $ 1,890,000 |
Variable Cost | 40000 | $ 36 | $ 1,440,000 | 42000 | $ 1,512,000 |
Contribution- | - | $ 360,000 | - | $ 378,000 |
Average Collection Period = 60 Days
On revising Credit Terms, Average Collection Period = 30 Days
I | Interest foregone on Account of Credit Allowed = $1,800,000 * 25% * (60/360) |
Interest foregone on Account of Credit Allowed = $75,000 | |
II | Revised Scenario: |
A | Increase of Profit on account of Increase in Sales = ($378,000 - $360,000) |
Increase of Profit on account of Increase in Sales = $18,000 | |
B | Discount allowed on account of payment with in 15 days = ($1,890,000 * 70%) * 2% |
Discount allowed on account of payment with in 15 days = $26,460 | |
C | Interest foregone on Account of Credit Allowed = $1,890,000 * 25% * (30/360) |
Interest foregone on Account of Credit Allowed = $39,375 | |
D | Total Cost Under revised Credit Terms: |
(B + C) - A = ($26,460 + $39,375) - $18,000 | |
E | Net Cost Under revised Credit Terms = $47,835 |
III | Net Benefit on account of revised Credit Terms = I - II |
Net Benefit on account of revised Credit Terms = $75,000 - $47,835 | |
Net Benefit on account of revised Credit Terms = $27,165 |
As there is net benefit on account of allowing Credit, It is advisable to offer proposed discount.