Question

Discuss the type of resource Tangible ,Intangible and Organizational Capabilities of Emirates Airlines?

Answer 1

Types of Tangible resources:

1) FINANCIAL RESOURCES: The Southwest has always managed its fianances well generating huge amount of revenue and an excellent credit value.

2) TECHNOLOGICAL RESOURCES: The airline has always cut the additional or the extra costs in achieving business objectives and inhas always tried to maintain efficient operations. The company's website also generates revenue as by the number of clicks per day which is one of the highest among other airline operators.

Tangible Capabilities of Emirates Airlines: With the advent of developing technology and and excellent service strategies/methods, the Emirates is one of the main players in the Air-craft or the transport industry with a total number of 113 air-crafts with a global market of 100 destinations in abouut 62 countries. A total staff of about 13,000 people coming from more than 100 nationalities around the globe. The Emirates company also has a significant market share. These arecertain factors which are responsible for the success of the company. The company has a stable finance base which adds ups to the advantages majorly and primarily. It.s other facilities which contribute for its success are it's home-base airport and it's own personal terminal.

InTangible Capabilities of Emirates Airlines: The Emirates made a strong comeback after the 9/11 attack in the US.It was in a time when the other airline carriers were facing losses or were bankrupted. The dedication of the employees and the staff were crucial for the success of the airline.

People have chosen Emirates to travel to the middle-east from all over the world because of the brand name and also because of the excellency and dedication they put in customer satisfaction. It is also because of their high quality and innovative products people have been loyal to them as their customers.

ORGANIZATIONAL CAPABILITIES OF THE EMIRATES AIRLINES:

1) The management of the airline is considered to be dynamic in all times. The management policies of the airline are intuitive and effective.

2) The airline has always maintained good relations with its employees which is one of the most important factored defining the success of any organisation be it in any field as employers are the real wealth of a company. For example: The pilots of the airline prefer to belong to an independent union rather than a usual one.

3) The airline applies extensive methods to engage/employ people with the right attitude i.e., being positive and dedicated in every situation.