Question

How has the COVID-19 virus impacted Nike (SWOT Analysis)?

Answer 1

Covid - 19 has impacted all the businesses and organisations around the world in the most tragic way and Nike is one of them. The SWOT analysis of Nike in fighting with the covid-19 is as below:

1. Strengths: One of the strengths which Nike could use to to make its business survive in the market anyhow is to make activate all of its online websites and funds to help the people around the world for the delivery of essential items which is produced like shoes to the doctors or the policemen or the anyother covid-19 warrior. Nike could provide these shoes at discounts or could do charity to help people having useful materials in providing sevices to patients and people around the world.

2. Weaknesses: One major weakness is the loss of huge business of sports industry around the world at this time. Nike could have achieved high profits as Tokyo Olympics were prepared for this month but now are cancelled because of this covid-19 which impacted highly for this business.

3. Opportunities: Various opportunities are available to the Nike as it also has a clothing and apparel business in the economy. Nike could produce essential work wear, masks and other precaution and safety shoes or wearing materials to protect people as well as the service people and make an essential contribution towards the society by tapping this opportunity.

4: Threats: At last, one major threat is again loss of funds which arises because of huge losses of business for Nike. As no sports or athletic event is going to take place for atleast 2-3 months, Nike is highly hit by the losses and has a threat of shortage of funds.