Marketing Final According to the wheel of retailing and the retail life cycle, what will happen...

Marketing Final

According to the wheel of retailing and the retail life cycle, what will happen to off-price department stores, such as Nordstrom Rack, Macy’s Backstage and TJ Maxx? (30 points)

Expert Solution

According to the wheel of retailing and the retail life cycle, what will happen to off-price department stores, such as Nordstrom Rack, Macy’s Backstage and TJ Maxx?

According to the retail life cycle and wheel of retailing, the price department stores, such as Nordstrom Rack, Macy’s Backstage and TJ Maxx will start selling the products of other companies as well. The price department stores, such as Nordstrom Rack, Macy’s Backstage and TJ Maxx start with selling the products of the company itself. They generally have low margins and low status. They gradually start adding more fixtures and embellishments in their stores. As the time passes, these stores start selling the products of other companies as well and convert themselves from a factory outlet to a retail store. This again makes them start a new wheel of retailing as the store starts appearing as a new one.

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