a. What is the principal product mix for Microsoft? b. Does Microsoft have any strong brands?...

a. What is the principal product mix for Microsoft? b. Does Microsoft have any strong brands? (Remember that the company name itself is a brand) Explain.

Expert Solution

A) Microsoft started as a software developer company but then soon diversified its product protfolio. Currently its product mix consists of:

Devices: This includes computers, Xbox and phones
Softwares: This includes softwares like Ms Office, Microsoft windows
Games: This includes majorly the Xbox games and the windows games that are provided complimentory
Entertainment: This is product mix in which the Microsoft takes a cut in the movies and songs sold through its website

B) Microsoft has many strong brands in the market. One of them is their most selling software, the Microsoft Windows. It is the most selling operating system in the world. Another strong brand is the Ms Office which is found in each and every computer and without which the function of a computer is incomplete these days. Next strong brand is their Xbox gaming device which again is the hot selling gaming console in the market.

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keosha answered 5 months ago

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