Question

In: Operations Management

what are the goals and objectives of Xiaomi Corporation in 2020.

what are the goals and objectives of Xiaomi Corporation in 2020.

Solutions

Expert Solution

For Xiomi,2019 was very good years in term of many things and company made many new records in term of value chain,money segment. Xiomi has taken market shares in many key markets.

The main objective of xiomi is to takeover the mobile market as much as possible in 2020 and gives more features in phone in lower or same prices as the company analysed to give tough competition to Major tough competitors brands in the market like Realme and Huawei.

Xiomi also aims in 2020 to enter as much technology gadgets and give tough competition to others companies with its exciting features and low market prices in segments like Electric scooter,mi box,new variations in bags.

A bold new design-As we know Redmi note 7 series done very well in the market and now it come up across with redmi 8 series and moving to forward it aims to launch new phones with designing new innovations as punch-hole cameras and making high processor phones more affordable for its customers.

Value Flagships-In the global Markets Xiomi is coming up with Mi 10 series  for the customers always demanded their phone to be premium build and to stand out all the devices available for the competition of the brand and its being rumoured that phone has 108 MP camera and is 5G supportable having latest snapdragon 865 to beat up all brands and segment will be in mid-range only as per xiomi.

Focusing on European market- Xiomi is offering new model upgrade for best Mi mix 3 which was 5G enables and the company is now focusing over SKU's with 5G functioning capabilities and company said that every phone above the range of approx $280 will have 5G support,as the company is focusing more to expand its market to Europe.

The company aims that its 2020,strategies will make major innovative changes in smartphone industry.Company build its business with a promise to its customers about high-quality and cheap prices as low as possible.


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