Question

In: Operations Management

A manufacturing company wants to maximize its revenue from the car seats it sells. It produces...

  1. A manufacturing company wants to maximize its revenue from the car seats it sells. It produces three different kinds of automobile seats—leather, cloth, and vinyl. The leather seats cost $1800 to manufacture. The cloth seats cost $1200 and the vinyl costs $500. The company has $2,000,000 to spend on wholesale costs. The leather seats require 30 man hours of labor to produce. The cloth seats 28 and the vinyl seats 18. The company has 40,000 labor hours available each month. Because the company wants to move away from vinyl, it wants the vinyl seats to represent no more than half of its total sales. If the company makes $3300 on each leather seat, $2600 on each cloth seat, and $1600 on each vinyl seat, how should it distribute its manufacturing (assuming it can sell all it makes)?  If the company had 300 more labor hours each month, what would be the impact to revenue?

Linear Programming / Excel Solver

If Possible please show all equations/constraints

Solutions

Expert Solution

Let 'L', 'C', and 'V' be the number of leather, cloth, and vinyl seats to be produced.

Max Z = 3300L + 2600C + 1600V

Subject to,

1800L + 1200C + 500V <= 2000000 (Budget)

30L + 28C + 18V <= 40000 (Man-hour)

V <= 0.5*(L + C + V) or, -0.5L - 0.5C + 0.5V <= 0

L, C, V >= 0

--------------------------

Excel model:

Solver inputs:

Solution (Answer report)

Objective Cell (Max)
Cell Name Original Value Final Value
$F$4 Profit $0 $4,137,931
Variable Cells
Cell Name Original Value Final Value Integer
$C$3 No. of Leather seats 0 919.54 Contin
$D$3 No. of Cloth seats 0 0.00 Contin
$E$3 No. of Vinyl seats 0 689.66 Contin
Constraints
Cell Name Cell Value Formula Status Slack
$F$6 Budget 2000000 $F$6<=$H$6 Binding 0
$F$7 Man-hrs 40000 $F$7<=$H$7 Binding 0
$F$8 Max V -114.9425287 $F$8<=$H$8 Not Binding 114.9425287

Sensitivity report:

Variable Cells
Final Reduced Objective Allowable Allowable
Cell Name Value Cost Coefficient Increase Decrease
$C$3 No. of Leather seats 919.54 0.00 3300.00 2460.00 378.947
$D$3 No. of Cloth seats 0.00 -165.52 2600.00 165.52 1E+30
$E$3 No. of Vinyl seats 689.66 0.00 1600.00 380.00 200
Constraints
Final Shadow Constraint Allowable Allowable
Cell Name Value Price R.H. Side Increase Decrease
$F$6 Budget 2000000 0.655 2000000 400000.000 83333.333
$F$7 Man-hrs 40000 70.690 40000 1739.130 6666.667
$F$8 Max V -114.943 0 0 1E+30 114.9425287

Note that the shadow price of the labor hour constraint is 70.69 up to an increase of 1739.13 hrs. So, an increase of 300 labor-hrs will cause the profit to increase by 300*70.69 = $21,207


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