Question

What do you think are the advantages and disadvantages of PPC and SEO? How would you use these during a startup?

Answer 1

PPC stands for pay per click. This is a mode of online advertisement where the marketer needs to pay every time their ad being clicked. PPC one to increase online marketing channels which helps to increase the overall ranking of a website. Similarly, SEO stands for search engine optimization. It is said to be a process to increase the quality and quantity of website traffic by increasing the visibility of a website or a webpage.SEO is a process of optimizing a website in order to get unpaid traffic from the search engine result page.

When there is a startup it needs visibility.Until and unless people don't know about it how the startup will move ahead. In today's world, the internet is the best suitable and inexpensive way of advertising. With the help of both the method, a start-up will get visibility which in turn will help to increase the number of the customer. Customer awareness is one of the most crucial elements of marketing and for a new business, it is very important that customers recognize a new firm in the first stage of a project life cycle.PPC along with SEO will help to optimize initial sales.

For new start-ups, it takes time for the keywords to rank in the organic search of Google or any search engine. Startups have a very limited budget especially when it comes to marketing but PPC is a tool when combined with SEO can help to get immediate traffic to the new site or service.PPC helps to advertize in a budget that too with fast and quick results.PPC along with SEO will help to reach out to the target market easily or one can say targeted marketing becomes easy. This is the easiest way to spread business worldwide as digital worlds have no cross border limitations.SEO helps to strengthen the potential of business in the long run.SEO will not only increase the accessibility of a startup but also increase quality content with great user experience. But sometimes PPC can be costly for startups but it helps to give a result with immediate effect SEO is free but its effect is in the long run. Quick results cannot be seen using SEO.