Question

4. If you were the general manager of Handu, how would you increase competitive advantage and create additional value for the company?

Answer 1

Answer:
Handu is one of the first online Women's fashion brand in China. As the general manager of Handu to increase competitive advantage and creating additional value for the company i would have followed the following few measures:

• Marketing Strategies : I would have increased average sell through rate compare to its competitors mainly by changing its marketing startegy, by follow the startegy to stock best selling and discounting the slow selling products which reduces inventory stocks regularly. It also increases customer engagement with the portal that turns into successfull transactions.
• First to the Mobile Opportunity : In past decade mobile phones have surpassed the use of any other gadgets on this planet. I would have made Handu among the first to realize the potential of mobile platform and its growing use among masses and started building mobile application for their product. They would have been way ahead of their competitors on this which would have given them a huge advantage in growing their business further.
• Focusing on online space : As the giant of the online space like Alibaba, JD.com were focusing on expanding their business to offline market, I would have persisted Handu to focus on the online market only because their management, operations, business model and development team  were superior in online domain which gave them edge over their competitors.
• Developing new Business Technology : From early stages of growth, I would have started investing in technology advancements towards business inteligence system development and smart business system. With collection and analysing data as the core of the platform we would have build various systems which would have helped them a lot in growing. Few of the technologies that were developed on top of core of the data collected are:
  • Business Intelligence (BI)
  • Order Management System (OMS)
  • Warehouse Management System (WMS)
  • Transport Management System (TMS)
  • Supply Chain Management (SCM)

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